Objective.

Create some excitement and increase awareness around the National roll-out of Dan Murphy's Mosey Fruity Beer.

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Contributors.

Willett Marketing  |  Food Creative

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Summary.

Brand activation and sampling opportunity for on-site customers at major Dan Murphy's outlets Australia-wide.

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Brief.

We were tasked with developing a unique food component to accompany the beverage sampling utilising Dan Murphy's branded food trucks. 

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Execution.

Unique, fun and tasty recipes were created to use as condiments for crinkle cut chips - the perfect partner for the Mosey product. Each flavour was themed in unison with the beverage ie. Blueberry BBQ Sauce, Passionfruit Aioli and Lime Salt. Customers were encouraged to "PIMP THEIR CHIPS"

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Testimonial.

"Once again, Emma Rosen and her team nailed the brief. She is the ultimate professional who delivers quality and creativity. The client was happy and so were we."

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Laura Burnham, Director, Partnerships and Events, WILLET MARKETING